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Julia Pott

Sweet and enticing: Honey for your customer loyalty

Eine Honigspirale, von der Honig in ein Glas fließt, dahinter feste Honigblöcke

How do I tie customers to my brand with loyalty programs?

Keeping customers loyal is by no means easy, but it pays off. Investing in customer loyalty programs is a factor in long-term business success, helping to strengthen the brand and get to know your own customers better.

Loyalty programs are a valuable part of a elaborate marketing strategy because they do something extraordinary: they serve and generate customer demand in equal measure. On the one hand, customers have the feeling that they regularly benefit from added values. On the other hand, a drive is generated to use the benefits and the retailer’s offer repeatedly.

How do I set up a successful loyalty program? Which investments do I need and what return can I expect? On December 8th, 2021, we want to discuss a well-tailored customer loyalty strategy with industry insiders and experts. And you’ll be there!

Participation is free of charge!

You can’t participate live on 2021/12/08?

Register anyway and get your personal access to the on-demand video after the talk.

Die Referenten

Conor M. Henderson
Associate Professor of Marketing
Lundquist College of Business, University of Oregon

Andy Chandler
Global VP of Customer Success


Questions as sweet as sugar for winning long-term customers:

  • Digital or analog? Do customers use cards or apps?
  • Which customer types can actually be retained by means of loyalty programs?
  • Can loyalty programs be combined with other services and offers?
  • Which solutions are really effective? Reward programs, discounts, couponing systems?
  • What role does location-based marketing play?
  • How much effort is involved in implementing a loyalty program?
  • How well can retailers measure success?

Discuss with us!

Do you have specific questions on loyalty programs or customer retention strategies in retail?

Feel free to send them in advance. We will find the answers with our experts.

    “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

    A project of


    Sweet and enticing: Honey for your customer loyalty

    on December 08th, 2021 | 4 p.m. (CET) | English

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