All Posts By

Laura Wagner

The salt in the soup of sales promotion

How to positively influence the shopping experience of your clientele

Soft music in the background, delicious scent, pleasant lighting – Sounds like dinner at your favorite restaurant? Almost. Because atmospheric design elements are also important ingredients for the perfect in-store shopping experience in retail.

Not only the design of the salesroom, but the entire shopping atmosphere influences your customers in their buying behavior. On the one hand, a coherent design of the store with all its shelves, merchandise displays, and window decorations is important so that the merchandise can be presented in an appealing way. In addition, the use of multi-sensory marketing, such as scent or music marketing, also influences customers subconsciously and has a positive impact on the length of time spent in the store, the pleasure of buying and the subsequent evaluation of the service by customers.

Join us to find out how to best spice up this soup with all your ingredients and how to build stronger customer loyalty with sophisticated in-store marketing.

Participation in the webtalk is free of charge! Can’t be there live? No problem, if you register, you’ll also get your personal access to the on-demand video after the talk.

Salted questions:

  • What does efficient in-store marketing look like?
  • What importance does it play for my business?
  • What factors can I use to encourage my clientele to browse, linger and buy?
  • Do scent or music marketing, for example, work for all retailers in all sectors? What differences need to be considered?
  • What investments do I have to reckon with, and which ones pay off quickly?
  • How do I measure the success of my in-store marketing measures?

Discuss with us!

Do you have specific questions on in-store marketing?

Feel free to send them in advance. We will find the answers with our experts.

    “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

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    In-store marketing: The salt in the soup of sales promotion

    at 2022/08/31 | 4 pm CET | Language: tba

    More retail salsa

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    In-store marketing

    The salt in the soup of sales promotion

    Webtalk at 2022/08/31 | 4 pm CET | Language: tba
    Register now
    Fully automated stores

    Pepper for your fulfillment service

    Webtalk at 2022/09/21 | 4 pm CET | Language: English
    Register now
    Omnichannel

    The right herbal mix of online and offline

    Webtalk at 2022/10/19 | 4 pm CET | Language: tba

    Pepper for your fulfillment service

    How to provide your clientele with a convenient omnichannel shopping experience

    Your customers are still hungry for their favorite snack late at night, but are facing closed doors at your store because your staff has already gone home? Thanks to retail robots that are ready for action around the clock, you will no longer miss out on these sales, as purchases can be made quickly and conveniently in fully automated stores at any time.

    Whether customers are shopping on-site at a vending machine, ordering their goods via a web store or app, or tracking their order online, link your online and offline worlds and create a tasty omnichannel experience for you and your clientele. That’s because by using automation and robotic merchandise delivery technologies, you can extend the hours of your brick-and-mortar store or set up completely standalone unmanned stores at hubs of supply. You can also establish new shopping points in locations that were previously too far away for spontaneous cravings.

    If you want to know what ingredients it takes for retail automation and how to create your own recipe for micro-fulfillment centers, join our webtalk and get all your other questions answered with practical examples and use cases.

    Once registered, you’ll get your access to the on-demand video even if you can’t attend the live webtalk. Participation is free of charge!

    Sponsored by:

    Peppered questions for your automated store:

    • What audiences do I reach with automated stores? And for which use cases does the concept promise success?
    • Which retail processes are suitable for automation?
    • Is the integration of an automated store worthwhile for any company?
    • How can I keep my clientele loyal, even without the personal relationship between staff and clientele?
    • What opportunities for omnichannel services does this create and how can I exploit the potential? What do I need to do this?
    • What added value can I gain from this, besides saving staff, time, and space?
    • Is a combination of manned and unmanned store possible and profitable?

    Discuss with us!

    Do you have specific questions on fully automated stores?

    Feel free to send them in advance. We will find the answers with our experts.

      “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

      A project by

      Registration

      Fully automated stores: Pepper for your fulfillment service

      at 2022/09/21 | 4 pm CET | Language: English

      More retail salsa

      Filter

      Register now
      In-store marketing

      The salt in the soup of sales promotion

      Webtalk at 2022/08/31 | 4 pm CET | Language: tba
      Register now
      Fully automated stores

      Pepper for your fulfillment service

      Webtalk at 2022/09/21 | 4 pm CET | Language: English
      Register now
      Omnichannel

      The right herbal mix of online and offline

      Webtalk at 2022/10/19 | 4 pm CET | Language: tba

      The right herbal mix of online and offline

      Convenient shopping and service experience across all channels

      Shopping today is more diverse than ever, and customers expect a comprehensive experience, not only at home or on the go when shopping online, but also directly in the store. The boundaries between offline and online are becoming increasingly blurred. But with a sophisticated omnichannel concept, the user experience in turn becomes a new whole.

      If omnichannel marketing is used correctly, it noticeably improves the shopping experience and can lead to larger shopping baskets. Customers appreciate it when all relevant information is available to them on all channels. If you manage to pick up your clientele across all channels, this is an essential step towards the success of your business.

      You want to appeal to every taste of your clientele? Together with our experts, we’ll get your herb garden blooming: with an optimal customer approach, a convenient shopping and service experience, and the appropriate IT equipment.

      Participation in the Webtalk is free of charge! If you can’t be there live, you’ll still get your personal access to the on-demand video after the talk.

      Thyme, oregano or rosemary?
      Questions about the right omnichannel herb mix:

      • Which touchpoints are particularly important for my clientele?
      • How can I best link the on-site shopping experience with digital components?
      • On which channels should I address my customers – both online and offline?
      • What new apps, software applications or digital components can I profitably implement in my business?
      • Do my employees need to take on new tasks or receive training as a result of the new digital possibilities?
      • What impact will omnichannel have on my business processes and how can I realign my business strategy?
      • How can I start with simple means and offer targeted omnichannel services?

      Discuss with us!

      Do you have specific questions about omnichannel marketing?

      Feel free to send them in advance. We will find the answers with our experts.

        „retail salsa – Spice up your Community“ ist der virtuelle Webtalk, der Retailer, Anbieter und unabhängige Branchenexperten an einen Tisch bringt, um über Bestandteile einer gelungenen Customer Journey zu sprechen. Dabei machen wir kein Betriebsgeheimnis aus der idealen Mischung, sondern teilen Insights und Erfahrungen. retail salsa wird gehostet von iXtenso – Magazin für den Einzelhandel und EuroShop – The world’s no.1 retail trade fair.

        A project by

        Registration

        Omnichannel: The right herbal mix of online and offline

        at 2022/10/19 | 4 pm CET | Language: tba

        More retail salsa

        Filter

        Register now
        In-store marketing

        The salt in the soup of sales promotion

        Webtalk at 2022/08/31 | 4 pm CET | Language: tba
        Register now
        Fully automated stores

        Pepper for your fulfillment service

        Webtalk at 2022/09/21 | 4 pm CET | Language: English
        Register now
        Omnichannel

        The right herbal mix of online and offline

        Webtalk at 2022/10/19 | 4 pm CET | Language: tba

        Spotlight for a greater appetite

        Put your store in the right light

        If the light falls on your products at the right angle, your customers’ eyes will catch them more quickly and their appetite will be stimulated – after all, a feast for the eyes. Don’t leave your customers groping in the dark, but satisfy their hunger by presenting your offers in a tasty way. 

        Even for the first eye-catcher, the right light in the shop window is crucial: this is how you attract customers to your store. But also in the store, not only the design of your salesroom, the arrangement of the shelves and the products in it is crucial, but also here the lighting plays an essential role. The right light not only illuminates your goods well, but also determines the atmosphere in the store. In this way, you can have a major influence on the shopping experience and the willingness of your customers to buy and steer them in a positive direction with a suitable lighting concept.

        Together with our experts, you can find out in this talk which requirements the lighting in your store has to meet in order to stimulate your customers’ appetite and perhaps even tempt them to have seconds or dessert. Tasty insights will help you to find the right lighting concept and thus a delicious customer journey.

        Participation in the Webtalk is free of charge! Even if you can’t attend live: Register and watch the on-demand video at any time after the talk with your personal access.

        Appetizing questions:

        • Direct or indirect light, projection or reflection: what are the benefits of using different lighting options?
        • How do I find the right lighting strategy?
        • How can I make my lighting energy efficient?
        • Should I use spotlights and if so, for which products and for how many?
        • What do I need to consider when selecting the light color?

        Discuss with us!

        Do you have specific questions on lighting in your store?

        Feel free to send them in advance. We will find the answers with our experts.

          “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

          A project by

          Registration

          Lighting: Spotlight for a greater appetite

          at 2022/11/23 | 4 pm CET | Language: tba

          More retail salsa

          Register now
          In-store marketing

          The salt in the soup of sales promotion

          Webtalk at 2022/08/31 | 4 pm CET | Language: tba
          Register now
          Fully automated stores

          Pepper for your fulfillment service

          Webtalk at 2022/09/21 | 4 pm CET | Language: English
          Register now
          Omnichannel

          The right herbal mix of online and offline

          Webtalk at 2022/10/19 | 4 pm CET | Language: tba

          Your store as eye candy

          How beautiful design satiates everyone

          First impressions count not only in interpersonal encounters, but also when your customers enter your store, it is crucial whether you have met the taste of them so that they feel comfortable and feel like browsing and buying.

          Every detail counts in the design of your store: from the color of the walls and the arrangement of the shelves to the flooring and the choice of the checkout counter – all these components should be coordinated so that they create a perfectly arranged design. This way you can present your products in a tasty way and whet your shoppers’ appetites for more.

          You want to know what to look for when planning your store and choosing your materials or shelves? Our experts will tell you how to garnish your design plate to make your customers hungry for more and turn your store into a special place of experience.

          You can participate in our Webtalk free of charge – whether live or later: After the talk, you will receive your personal on-demand access and can watch the recording at any time.

          Questions for a coherent design set:

          • What benefits can a good store design offer me?
          • What factors do I need to consider when designing my store?
          • How do I find the right concept to showcase my products in the best possible way?
          • When is the best time to redesign my store?
          • What role does my shop window play as the first eye-catcher?

          Discuss with us!

          Do you have specific questions on shop design?

          Feel free to send them in advance. We will find the answers with our experts.

            “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

            A project by

            Registration

            Shop design: Your store as eye candy

            at 2022/12/07 | 4 pm CET | Language: tba

            More retail salsa

            Filter

            Register now
            In-store marketing

            The salt in the soup of sales promotion

            Webtalk at 2022/08/31 | 4 pm CET | Language: tba
            Register now
            Fully automated stores

            Pepper for your fulfillment service

            Webtalk at 2022/09/21 | 4 pm CET | Language: English
            Register now
            Omnichannel

            The right herbal mix of online and offline

            Webtalk at 2022/10/19 | 4 pm CET | Language: tba

            Marketing you feel

            Fingerfood for your customers

            A pinch of digital, a spoonful of interaction, and a touch of networking – and the customer journey in your store becomes a full-bodied taste experience. Interactive touchpoints add the necessary zing, because commerce no longer takes place only online or offline. What counts is the omnichannel experience.

            Reach your customers directly and easily at any time with digital signage or offer them shopping opportunities of a special kind with a smart mirror. This not only increases customer satisfaction, but also optimizes your business processes. After all, interaction – in addition to personal service – has always been the major added value in stationary retail. With digital services at the POS, you can bring together the best of both worlds – to your advantage.

            How can you use interactive touchpoints to give your customers a unique shopping experience? We found answers to this question in our retail salsa Tech Talk live from the EuroCIS 2022. We used the concentrated expertise and brought together exciting speakers who told their favorite spices for the optimal customer journey.

            The on-demand video is now available and free of charge!

            Powered by:

            The speaker

            David Tarquini
            UX Designlead
            Instore Solutions

            Dr. Johannes Tröger
            SVP Strategy & Business Development
            AMERIA AG

            Lutz Hollmann-Raabe
            CSO and COO
            Bütema AG

            “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

            A project by

            Registration

            Interactive Touchpoints: Marketing you feel

            from 2022/06/01

            More retail salsa

            Filter

            Register now
            In-store marketing

            The salt in the soup of sales promotion

            Webtalk at 2022/08/31 | 4 pm CET | Language: tba
            Register now
            Fully automated stores

            Pepper for your fulfillment service

            Webtalk at 2022/09/21 | 4 pm CET | Language: English
            Register now
            Omnichannel

            The right herbal mix of online and offline

            Webtalk at 2022/10/19 | 4 pm CET | Language: tba

            Never running “out of…” again

            Sharp touch for your automation thanks to artificial intelligence

            You know when you try a dish and you’re missing that certain something to make it really delicious? That is how your clientele may feel when it says, “This item is unavailable, out of stock, or available at another location”. A pinch of salt or pepper could make it taste perfect. The most important ingredient for your optimal inventory tracking and assortment planning: artificial intelligence.

            After all, positive shopping experiences not only increase customer satisfaction, but also loyalty. But it is not just inventory that is important, a constantly replenished assortment also brings many benefits on the sales floor in the store. But how can I manage my inventory without leaving customers disappointed in front of an empty shelf? How can inventory accuracy be optimized? How can inventory be monitored automatically – perhaps even in real time? And how can artificial intelligence help to optimize your own assortment planning and trigger reorders automatically?

            Together with our experts, we found out in our retail salsa Tech Talk which ingredients the perfect automation recipe should have – live from EuroCIS 2022 in Düsseldorf. We used the expertise of the retail technology community coming together here for our interactive talk.

            The on-demand video is now available and free of charge!

            Powered by:

            The speakers

            Michael Unmüßig
            Senior Executive Vice President SES-imagotag & CEO Captana GmbH

            Michael Hoffmann
            Manager DACH,
            RELEX Solutions

            Tom Dujardin
            Owner and Director,
            DeDuCo International NV

            “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

            A project by

            Registration

            Automation and AI: Never running “out of…” again

            from 2022/06/01

            More retail salsa

            Filter

            Register now
            In-store marketing

            The salt in the soup of sales promotion

            Webtalk at 2022/08/31 | 4 pm CET | Language: tba
            Register now
            Fully automated stores

            Pepper for your fulfillment service

            Webtalk at 2022/09/21 | 4 pm CET | Language: English
            Register now
            Omnichannel

            The right herbal mix of online and offline

            Webtalk at 2022/10/19 | 4 pm CET | Language: tba

            Fast shopping on the go

            The kitchen help among stores

            Hungry for a delicious dish, but not much time? Using a food processor saves time here and offers endless possibilities to satisfy your appetite. It’s the same with Smart Stores: scan the goods and pack them without having to stand in line. Or pack and pay for the goods without having to scan them at all. And you have all the goodies you want in your pocket without much effort. Smart stores offer a variety of solutions here.

            Whether Grab & Go, Scan & Go or Self-Checkout – sensor technologies or image recognition make cashierless stores a reality. Customers can shop and pay directly by touch or with their smartphone, while in the background robotics or AI recognize when the shelves need to be restocked – and then restock them as well. They are best known from grocery retailing, but smart stores also offer other numerous possibilities and advantages for all other industries, which will not only satisfy your customers.

            Are you interested in smart store solutions?
            Whether it’s food retail or any other industry, we brought together the best experts live at EuroCIS 2022 in Düsseldorf to discuss first-hand insights and learnings. Get the secret ingredients from our retail salsa Tech Talk on-demand now!

            Powered by:

            The speakers

            Matt Redwood
            Director of Retail,
            Advanced Self-Service Solutions
            Diebold Nixdorf

            Kevin Müller
            Senior Growth Advisor
            Shopreme

            “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

            A project by

            Registration

            Smart Stores: Fast shopping on the go

            from 2022/06/01

            More retail salsa

            Filter

            Register now
            In-store marketing

            The salt in the soup of sales promotion

            Webtalk at 2022/08/31 | 4 pm CET | Language: tba
            Register now
            Fully automated stores

            Pepper for your fulfillment service

            Webtalk at 2022/09/21 | 4 pm CET | Language: English
            Register now
            Omnichannel

            The right herbal mix of online and offline

            Webtalk at 2022/10/19 | 4 pm CET | Language: tba

            Environmentally conscious aroma for your shipping

            How to make your logistics more sustainable

            Is your lunch still missing that certain something? With the addition of a few herbs, your dish can develop an aromatic flavor and turn your menu into a feast. The right flavor also plays an important role in the recipe of your logistics, so that your shipping route not only tastes good to you, but also to your customers.

            Sustainability plays an increasingly important role these days, not only in the production of the products themselves but also in their shipping. To meet your customers’ tastes, you should round off the customer journey with sustainably shipped products and give your company the right flavor with environmentally conscious logistics.

            But how exactly can I make my logistics sustainable? How can I not only invest in sustainable logistics, but also get my clientele to spend more on it? And does sustainable logistics always have to be more expensive? This and much more we discussed in our Webtalk, where our experts revealed which herbal mixture will give your logistics strategy that special flavor that sets you apart from the competition.

            You couldn’t be there live? No problem, if you register, you will also get your personal access to the on-demand video.

            The speakers

            David Randall
            Director, Sustainable Delivery,
            Auctane

            Dr. Ani Melkonyan-Gottschalk
            Director of the Center for
            Logistics and Traffic,
            University of Duisburg-Essen

            Stefan Vogt
            Director Sales,
            Urbify Technologies GmbH

            “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

            A project by

            Registration

            Sustainable logistics: environmentally conscious aroma for your shipping

            from 2022/06/22 | Language: English

            More retail salsa

            Register now
            In-store marketing

            The salt in the soup of sales promotion

            Webtalk at 2022/08/31 | 4 pm CET | Language: tba
            Register now
            Fully automated stores

            Pepper for your fulfillment service

            Webtalk at 2022/09/21 | 4 pm CET | Language: English
            Register now
            Omnichannel

            The right herbal mix of online and offline

            Webtalk at 2022/10/19 | 4 pm CET | Language: tba

            Discover the possibilities at the checkout

            How to build stronger customer loyalty with self-service technologies

            Whether it’s a sweet or a spicy treat, it’s important to season your store’s self-service offerings with the right spice. IKEA, for example, has decided to improve its own spice cabinet. After all, customer expectations are constantly evolving. To meet them, self-service technologies should also be part of your business and bring enormous added value not only to your customers, but also to you.

            The possibilities for self-service are numerous, and with the right choice of spices, you can retain your clientele in the long term through positive experiences. After all, if they self-scan their goods at the end of their shopping trip or order their food via app in the restaurant, this is not only a time-saver but also a strengthening of their emotional bond with your company. Your own business processes can also be optimized by evaluating self-service.

            You want to know which secret ingredients your self-service offering should contain and why IKEA has decided to rely more and more on self-service? Together with our experts, we will bring flavor to your store and refine it with illustrative use cases from IKEA as well as insights from EHI.

            Powered by

            Die Referenten

            Dirk Rummel
            Country Payment Leader
            IKEA Germany

            Carsten Brase
            Head of Retail Consultancy
            Diebold Nixdorf

            Frank Horst
            Project manager
            Self-Checkout Initiative
            EHI

            Questions for the right spice:

            • What do I need to consider before offering self-service?
            • At what point is self-service worthwhile for my company?
            • Which technologies are suitable for which companies or areas?
            • What added value does self-service offer for me, my staff and my customers?
            • How do I encourage my customers to use self-service solutions?

            “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

            A project by

            Registration

            Self-service at IKEA: Discover the possibilities at the checkout

            from 2022/04/26 | Language: German

            More retail salsa

            Filter

            Register now
            In-store marketing

            The salt in the soup of sales promotion

            Webtalk at 2022/08/31 | 4 pm CET | Language: tba
            Register now
            Fully automated stores

            Pepper for your fulfillment service

            Webtalk at 2022/09/21 | 4 pm CET | Language: English
            Register now
            Omnichannel

            The right herbal mix of online and offline

            Webtalk at 2022/10/19 | 4 pm CET | Language: tba