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On-Demand

Click & Pep: Bringing pizzazz to your sale

Click & Collect, In-Store Pickup, Click & Go, Click & Reserve: there are many different names for picking up online ordered goods in the store. The service is appealing to customers because delivery costs are usually eliminated and products can be issued more quickly than with online delivery.

Click & Meet also seems to be gaining traction among retailers, as appointments are made for a specific purpose. The corona pandemic seems to have initiated the age of purpose-driven shopping.

But does it always have to be a highly professional concept including an interface to the online store and an ERP system? How can I offer service to my customers even with small means?

Together with experts and users we brang pep in your sales. The webtalk took place on 2021/04/28.

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Julia Pott
Moderation

Our speakers

Matthias Hofmann
Scala

Tim Böker
ROSE Bikes

Dr. Georg Wittmann
ibi research

We found answers to the following questions:

  • How should the ordering process be designed for customers?
  • Which sales channels can you use across an online store?
  • Why should you check inventory levels regularly?
  • How can the right software provide automated support for your omnichannel process?
  • How can you increase sales even further?
  • Click & Collect and Click & Meet: come to stay?
  • Last but not least: Why communication is the be-all and end-all for a successful Click & Collect concept?
  • and much more …

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

Registration for on demand video

Click & Collect: The pep in your sales

More retail salsa

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On demand
Click & Collect

Click & Pep: Bringing pizzazz to your sale

Webtalk from 2021/04/28 | German
On demand
Local Marketing Strategy

Spicy flavor for your local online marketing

Webtalk from 2021/03/03 | German
On demand
Returns Management

A splash of lime for your returns management

Webtalk from 2021/01/27 | English

A splash of lime for your returns management

A splash of lime for your returns management

Cross-order e-commerce continues to boom and is no longer on the margins. Due to Corona Pandemic the quantity of parcels is going through the roof and so is the return rate. Too small, too big, too thick, too scratchy – what doesn’t fit gets sent back!

But watch out: At this point of the customer journey it is also worthwhile to respond to customer wishes and expectations! How important is the handling of the return, even internationally, so that customer will come back? What should online retailers pay particular attention to? How important are mobile self-services already for returns management and how should they be integrated?

We discussed these and many other questions together with the returns management experts Ruben Meulenhoff (Seven Senders) and Alien Mulyk (bevh) in our webtalk “retail salsa – Spice up your community” on 2021/01/27.

The Speakers

Ruben Meulenhoff
Seven Senders

Alien Mulyk
bevh – German E-Commerce
and Distance Selling Association

Ingredients to be mixed into our talk

  • Independent of online stores, order process and delivery – how important is the handling of returns in ensuring that the customer will come back?
  • Where are pain points in international returns management that online retailers should pay special attention to?
  • What are the most common reasons for dissatisfaction in the returns process and what do customers actually expect?
  • Are traceability and self-services already critical success factors in returns management?
  • Omnichannel models such as Click&Collect are also becoming increasingly popular for returns: How can the process be designed without incurring losses?
  • Free returns, generous return deadlines – how do you stay competitive?
  • Last but not least, the prospect: What are the reasons for returns and how can high return rates be avoided?

„retail salsa – Spice up your community“ ist der virtuelle Webtalk, der Retailer, Anbieter und unabhängige Branchenexperten an einen Tisch bringt, um über Bestandteile einer gelungenen Customer Journey zu sprechen. Dabei machen wir kein Betriebsgeheimnis aus der idealen Mischung, sondern teilen Insights und Erfahrungen. retail salsa wird gehostet von iXtenso – Magazin für den Einzelhandel und EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

A splash of lime for your returns management
from 2021/01/27 | English

More retail salsa

Filter

On demand
Click & Collect

Click & Pep: Bringing pizzazz to your sale

Webtalk from 2021/04/28 | German
On demand
Local Marketing Strategy

Spicy flavor for your local online marketing

Webtalk from 2021/03/03 | German
On demand
Returns Management

A splash of lime for your returns management

Webtalk from 2021/01/27 | English

The right spice for your payment mix

The right spice for your payment mix

The pandemic is serving as an accelerant for contactless payment, whether by card or smartphone. But are retailers already prepared for this rapid change? What is the current state of the German payment market  also in international comparison? And how well equipped are small and medium-sized businesses with appropriate solutions?   

We discussed these and many other questions together with payment experts in our webtalk “retail salsa – Spice up your community” on 2020/11/18. 

The Speakers

Alexa von Bismarck
Adyen Deutschland

Ralf-Christoph Arnoldt
Federal Association of German Credit
Unions and Rural Banking Cooperatives

Steven Jacob
Arkwright Consulting AG

A small taste of the key insights

  • Know your customers and choose appropriate payment methods
  • Link mobile payments with loyalty programs
  • Position yourself well on multiple channels, offline and online
  • Pay attention to hygienic and contactless payment options
  • Find creative solutions and communicate them actively
  • Delight customers with a shopping experience

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

The right spice for your payment mix
from 2020/11/18 | German

More retail salsa

Filter

On demand
Click & Collect

Click & Pep: Bringing pizzazz to your sale

Webtalk from 2021/04/28 | German
On demand
Local Marketing Strategy

Spicy flavor for your local online marketing

Webtalk from 2021/03/03 | German
On demand
Returns Management

A splash of lime for your returns management

Webtalk from 2021/01/27 | English