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Marketing you feel

Fingerfood for your customers

A pinch of digital, a spoonful of interaction, and a touch of networking – and the customer journey in your store becomes a full-bodied taste experience. Interactive touchpoints add the necessary zing, because commerce no longer takes place only online or offline. What counts is the omnichannel experience.

Reach your customers directly and easily at any time with digital signage or offer them shopping opportunities of a special kind with a smart mirror. This not only increases customer satisfaction, but also optimizes your business processes. After all, interaction – in addition to personal service – has always been the major added value in stationary retail. With digital services at the POS, you can bring together the best of both worlds – to your advantage.

How can you use interactive touchpoints to give your customers a unique shopping experience? We found answers to this question in our retail salsa Tech Talk live from the EuroCIS 2022. We used the concentrated expertise and brought together exciting speakers who told their favorite spices for the optimal customer journey.

The on-demand video is now available and free of charge!

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The speaker

David Tarquini
UX Designlead
Instore Solutions

Dr. Johannes Tröger
SVP Strategy & Business Development
AMERIA AG

Lutz Hollmann-Raabe
CSO and COO
Bütema AG

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

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Interactive Touchpoints: Marketing you feel

from 2022/06/01

More retail salsa

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In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
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Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
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Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

Never running “out of…” again

Sharp touch for your automation thanks to artificial intelligence

You know when you try a dish and you’re missing that certain something to make it really delicious? That is how your clientele may feel when it says, “This item is unavailable, out of stock, or available at another location”. A pinch of salt or pepper could make it taste perfect. The most important ingredient for your optimal inventory tracking and assortment planning: artificial intelligence.

After all, positive shopping experiences not only increase customer satisfaction, but also loyalty. But it is not just inventory that is important, a constantly replenished assortment also brings many benefits on the sales floor in the store. But how can I manage my inventory without leaving customers disappointed in front of an empty shelf? How can inventory accuracy be optimized? How can inventory be monitored automatically – perhaps even in real time? And how can artificial intelligence help to optimize your own assortment planning and trigger reorders automatically?

Together with our experts, we found out in our retail salsa Tech Talk which ingredients the perfect automation recipe should have – live from EuroCIS 2022 in Düsseldorf. We used the expertise of the retail technology community coming together here for our interactive talk.

The on-demand video is now available and free of charge!

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The speakers

Michael Unmüßig
Senior Executive Vice President SES-imagotag & CEO Captana GmbH

Michael Hoffmann
Manager DACH,
RELEX Solutions

Tom Dujardin
Owner and Director,
DeDuCo International NV

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

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Automation and AI: Never running “out of…” again

from 2022/06/01

More retail salsa

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In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

Fast shopping on the go

The kitchen help among stores

Hungry for a delicious dish, but not much time? Using a food processor saves time here and offers endless possibilities to satisfy your appetite. It’s the same with Smart Stores: scan the goods and pack them without having to stand in line. Or pack and pay for the goods without having to scan them at all. And you have all the goodies you want in your pocket without much effort. Smart stores offer a variety of solutions here.

Whether Grab & Go, Scan & Go or Self-Checkout – sensor technologies or image recognition make cashierless stores a reality. Customers can shop and pay directly by touch or with their smartphone, while in the background robotics or AI recognize when the shelves need to be restocked – and then restock them as well. They are best known from grocery retailing, but smart stores also offer other numerous possibilities and advantages for all other industries, which will not only satisfy your customers.

Are you interested in smart store solutions?
Whether it’s food retail or any other industry, we brought together the best experts live at EuroCIS 2022 in Düsseldorf to discuss first-hand insights and learnings. Get the secret ingredients from our retail salsa Tech Talk on-demand now!

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The speakers

Matt Redwood
Director of Retail,
Advanced Self-Service Solutions
Diebold Nixdorf

Kevin Müller
Senior Growth Advisor
Shopreme

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

Registration

Smart Stores: Fast shopping on the go

from 2022/06/01

More retail salsa

Filter

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In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

Environmentally conscious aroma for your shipping

How to make your logistics more sustainable

Is your lunch still missing that certain something? With the addition of a few herbs, your dish can develop an aromatic flavor and turn your menu into a feast. The right flavor also plays an important role in the recipe of your logistics, so that your shipping route not only tastes good to you, but also to your customers.

Sustainability plays an increasingly important role these days, not only in the production of the products themselves but also in their shipping. To meet your customers’ tastes, you should round off the customer journey with sustainably shipped products and give your company the right flavor with environmentally conscious logistics.

But how exactly can I make my logistics sustainable? How can I not only invest in sustainable logistics, but also get my clientele to spend more on it? And does sustainable logistics always have to be more expensive? This and much more we discussed in our Webtalk, where our experts revealed which herbal mixture will give your logistics strategy that special flavor that sets you apart from the competition.

You couldn’t be there live? No problem, if you register, you will also get your personal access to the on-demand video.

The speakers

David Randall
Director, Sustainable Delivery,
Auctane

Dr. Ani Melkonyan-Gottschalk
Director of the Center for
Logistics and Traffic,
University of Duisburg-Essen

Stefan Vogt
Director Sales,
Urbify Technologies GmbH

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

Registration

Sustainable logistics: environmentally conscious aroma for your shipping

from 2022/06/22 | Language: English

More retail salsa

Register now
In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

Small ingredient – big impact

How to whet the appetite with digital price tags

They’re more than decoration on a plate, and more than just a digital version of their plastic and paper predecessors. Electronic price labels on the shelf have enormous potential to save labor time on the floor, inform customers easily, and expand the sales floor to almost infinity. Best appetizers to achieve a full shopping cart!

Join us and experienced experts to find out what digital signs are all about and what benefits they can bring to retailers and customers.

The video is free of charge!

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The speaker

Roy Horgan
Group Chief Marketing Officer
SES-imagotag

Questions for your appetite:

  • What advantages do digital price tags bring for my company, but also for my clientele?
  • How much effort does the implementation of these new price tags involve?
  • What do I need to consider when connecting to my existing ERP system?
  • How does the implementation affect my business processes?
  • What additional information can digital price tags display as opposed to traditional tags?
  • How can I also use ESL for marketing and customer loyalty purposes?
  • Are electronic price signs worthwhile for all retailers, regardless of size or industry?
  • Is there an impact of digital price tags on consumer buying behavior?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

Electronic price labels: Small ingredient – big impact

from 2022/05/18 | Language: English

More retail salsa

Filter

Register now
In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

Discover the possibilities at the checkout

How to build stronger customer loyalty with self-service technologies

Whether it’s a sweet or a spicy treat, it’s important to season your store’s self-service offerings with the right spice. IKEA, for example, has decided to improve its own spice cabinet. After all, customer expectations are constantly evolving. To meet them, self-service technologies should also be part of your business and bring enormous added value not only to your customers, but also to you.

The possibilities for self-service are numerous, and with the right choice of spices, you can retain your clientele in the long term through positive experiences. After all, if they self-scan their goods at the end of their shopping trip or order their food via app in the restaurant, this is not only a time-saver but also a strengthening of their emotional bond with your company. Your own business processes can also be optimized by evaluating self-service.

You want to know which secret ingredients your self-service offering should contain and why IKEA has decided to rely more and more on self-service? Together with our experts, we will bring flavor to your store and refine it with illustrative use cases from IKEA as well as insights from EHI.

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Die Referenten

Dirk Rummel
Country Payment Leader
IKEA Germany

Carsten Brase
Head of Retail Consultancy
Diebold Nixdorf

Frank Horst
Project manager
Self-Checkout Initiative
EHI

Questions for the right spice:

  • What do I need to consider before offering self-service?
  • At what point is self-service worthwhile for my company?
  • Which technologies are suitable for which companies or areas?
  • What added value does self-service offer for me, my staff and my customers?
  • How do I encourage my customers to use self-service solutions?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

Registration

Self-service at IKEA: Discover the possibilities at the checkout

from 2022/04/26 | Language: German

More retail salsa

Filter

Register now
In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

Attractive marketing tool and queue stopper

How you can use the smartphones of your customers for your sales

Scan the goods yourself with your smartphone: This is the new freedom for customers. No more cumbersome “out of the cart, onto the conveyor belt, and back down again”. Goodbye to queues. This is not just a hot topic because there’s a pandemic going on right now.

What makes this type of checkout especially palatable for you is the ability to bring real-time marketing efforts directly to your clientele with customized, digital customer engagement.

Wondering what ingredients you need for this service? Ask all your questions in the free web-talk and find out with us how much more is possible with this digital solution for your store!

You couldn’t join the live web-talk?
Register now and you’ll get your access to the on-demand video.

Our speakers

Nico Müller
Chief Commercial Officer
shopreme

Dennis Lawo
PhD-Student and Researcher
Research group „Consumer Informatics“ of Prof. Dr. Stevens

Ingredients for a tasty self-checkout:

  • What conditions must prevail in my business in order to introduce Scan & Go profitably?
  • What added value does Scan & Go bring to both my customers and my company?
  • What app solutions are available and when is it best to use my own app and when is it best to use a white label solution?
  • Which payment solutions are suitable for Scan & Go applications?
  • What role do employees play in the process? What tasks or workloads will they face?
  • How do I encourage my customers to use self-scanning services?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

Scan & Go: Attractive marketing tool and queue stopper

from 2022/03/16 | Language: English

More retail salsa

Filter

Register now
In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

The digital stew for your progress

How “the cloud” can take work off your hands and give you satisfied customers

The best stew is the one in which several ingredients are thrown together in a pot and bring the best flavor to the spoon. The Internet of Things is no different: all the components that retailers need to digitize their business and customer services end up in IoT-supported hardware with cloud-based software.

Sounds complicated? But it doesn’t have to be – basically, it’s just a matter of what you want to achieve with your business and which software and data you move from the local server existence to the much more flexible and networkable data cloud.

For you, experts in our web-talk explained how the digital super stew works and what you should keep in mind when planning and implementing it.

You couldn’t participate live on 2022/02/23?

Then use our on-demand video and secure important ingredients and get an insight into exciting use cases.

Our speakers

Frederic Kerber
Head of Innovative Retail Laboratory (IRL) at the German Research Center for Artificial Intelligence (DFKI)

Stefan Lenz

Stefan Lenz
Business Development
Fujitsu Central Europe (D-A-CH)

Ingredients for the digital stew:

  • How can I integrate IoT applications in my business?
  • How do I identify the best IoT platform for my needs?
  • What added value does IoT bring to both my business and my customers?
  • What hardware and software components do I need for an optimal digital business process?
  • When does cloud computing make sense?
  • How can my products and their potential be intelligently connected?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

Internet of Things: The digital stew for your progress

from 2022/02/23 | Language: German

More retail salsa

Filter

Register now
In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

Sweet and enticing: Honey for your customer loyalty

Eine Honigspirale, von der Honig in ein Glas fließt, dahinter feste Honigblöcke

How do I tie customers to my brand with loyalty programs?

Keeping customers loyal is by no means easy, but it pays off. Investing in customer loyalty programs is a factor in long-term business success, helping to strengthen the brand and get to know your own customers better.

Loyalty programs are a valuable part of a elaborate marketing strategy because they do something extraordinary: they serve and generate customer demand in equal measure. On the one hand, customers have the feeling that they regularly benefit from added values. On the other hand, a drive is generated to use the benefits and the retailer’s offer repeatedly.

How do I set up a successful loyalty program? Which investments do I need and what return can I expect? On December 8th, 2021, we wanted to discuss a well-tailored customer loyalty strategy with industry insiders and experts.

You couldn’t participate live on 2021/12/08?

Then use our on-demand video and secure important ingredients and get an insight into exciting use cases.

Honey for the right customer relationship we deliver for:

  • Marketing experts in the field of customer relationship management
  • Consulting-intensive retail industries

Our speakers

Conor M. Henderson
Associate Professor of Marketing
Lundquist College of Business, University of Oregon

Andy Chandler
Global VP of Customer Success
Talon.One

Questions as sweet as sugar for winning long-term customers:

  • Digital or analog? Do customers use cards or apps?
  • Which customer types can actually be retained by means of loyalty programs?
  • Can loyalty programs be combined with other services and offers?
  • Which solutions are really effective? Reward programs, discounts, couponing systems?
  • What role does location-based marketing play?
  • How much effort is involved in implementing a loyalty program?
  • How well can retailers measure success?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

Sweet and enticing: Honey for your customer loyalty

from December 08th, 2021 | English

More retail salsa

Filter

Register now
In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

The intelligent seasoning for your inventory optimization

How to increase your sales with predictive analytics

Predictive tool options for retail and e-commerce are booming. Machine learning and artificial intelligence are used to make very accurate predictions, for example, the expected number of customers in stores, the number of products sold and upcoming trends.

The advantage: needs-based inventory and assortment planning.

The results: insights into the customer’s buying behavior, (anonymized, of course) taking into account external factors such as the weather, celebrations or even consumers’ physical health.

On 2021/09/23 at 4 p.m. (CET), we revolutionized your inventory and assortment management. The most important ingredient: artificial intelligence. With experts from the retail and IT industry, we talked about how you can derive future developments from already collected data to communicate demand-oriented forecasts.

Participation was free of charge! The webtalk currently took place in German.

You couldn’t participate live?

Register anyway and get your personal access to the on-demand video.

Katja Laska
Moderation

Our speakers

Florian Kraus
Managing Partner | Head of Business Development
retailsolutions

Frank Theobald
Managing Partner | Leiter Competence Center Intelligent Replenishment
retailsolutions

Martin Mendelin
Senior Data Scientist Informatik Digital Analytics/AI
Coop

Intelligent questions for intelligent ingredients:

  • So how intelligent is AI, really? What can’t AI do and what are its limits?
  • How do I use machine learning specifically for my assortment management?
  • How can I achieve automated optimal order quantities through precise demand forecasting?
  • What data do I need for the forecast?
  • How can artificial intelligence be used to draw conclusions about merchandise distribution and placement? What return on investment can I expect?
  • And finally: What does my customer gain?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

On demand

The intelligent seasoning for your inventory optimization

on 2021/09/23 | German

More retail salsa

Filter

Register now
In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba