How to positively influence the shopping experience of your clientele
Soft music in the background, delicious scent, pleasant lighting – Sounds like dinner at your favorite restaurant? Almost. Because atmospheric design elements are also important ingredients for the perfect in-store shopping experience in retail.
Not only the design of the salesroom, but the entire shopping atmosphere influences your customers in their buying behavior. On the one hand, a coherent design of the store with all its shelves, merchandise displays, and window decorations is important so that the merchandise can be presented in an appealing way. In addition, the use of multi-sensory marketing, such as scent or music marketing, also influences customers subconsciously and has a positive impact on the length of time spent in the store, the pleasure of buying and the subsequent evaluation of the service by customers.
Join us to find out how to best spice up this soup with all your ingredients and how to build stronger customer loyalty with sophisticated in-store marketing.
Participation in the webtalk is free of charge! Can’t be there live? No problem, if you register, you’ll also get your personal access to the on-demand video after the talk.
- What does efficient in-store marketing look like?
- What importance does it play for my business?
- What factors can I use to encourage my clientele to browse, linger and buy?
- Do scent or music marketing, for example, work for all retailers in all sectors? What differences need to be considered?
- What investments do I have to reckon with, and which ones pay off quickly?
- How do I measure the success of my in-store marketing measures?
Discuss with us!
Do you have specific questions on in-store marketing?
Feel free to send them in advance. We will find the answers with our experts.
“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.
In-store marketing: The salt in the soup of sales promotion
at 2022/08/31 | 4 pm CET | Language: tba