Category

Webtalk

The salt in the soup of sales promotion

How to positively influence the shopping experience of your clientele

Soft music in the background, delicious scent, pleasant lighting – Sounds like dinner at your favorite restaurant? Almost. Because atmospheric design elements are also important ingredients for the perfect in-store shopping experience in retail.

Not only the design of the salesroom, but the entire shopping atmosphere influences your customers in their buying behavior. On the one hand, a coherent design of the store with all its shelves, merchandise displays, and window decorations is important so that the merchandise can be presented in an appealing way. In addition, the use of multi-sensory marketing, such as scent or music marketing, also influences customers subconsciously and has a positive impact on the length of time spent in the store, the pleasure of buying and the subsequent evaluation of the service by customers.

Join us to find out how to best spice up this soup with all your ingredients and how to build stronger customer loyalty with sophisticated in-store marketing.

Participation in the webtalk is free of charge! Can’t be there live? No problem, if you register, you’ll also get your personal access to the on-demand video after the talk.

Salted questions:

  • What does efficient in-store marketing look like?
  • What importance does it play for my business?
  • What factors can I use to encourage my clientele to browse, linger and buy?
  • Do scent or music marketing, for example, work for all retailers in all sectors? What differences need to be considered?
  • What investments do I have to reckon with, and which ones pay off quickly?
  • How do I measure the success of my in-store marketing measures?

Discuss with us!

Do you have specific questions on in-store marketing?

Feel free to send them in advance. We will find the answers with our experts.

    “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

    A project by

    Registration

    In-store marketing: The salt in the soup of sales promotion

    at 2022/08/31 | 4 pm CET | Language: tba

    More retail salsa

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    In-store marketing

    The salt in the soup of sales promotion

    Webtalk at 2022/08/31 | 4 pm CET | Language: tba
    Register now
    Fully automated stores

    Pepper for your fulfillment service

    Webtalk at 2022/09/21 | 4 pm CET | Language: English
    Register now
    Omnichannel

    The right herbal mix of online and offline

    Webtalk at 2022/10/19 | 4 pm CET | Language: tba

    Pepper for your fulfillment service

    How to provide your clientele with a convenient omnichannel shopping experience

    Your customers are still hungry for their favorite snack late at night, but are facing closed doors at your store because your staff has already gone home? Thanks to retail robots that are ready for action around the clock, you will no longer miss out on these sales, as purchases can be made quickly and conveniently in fully automated stores at any time.

    Whether customers are shopping on-site at a vending machine, ordering their goods via a web store or app, or tracking their order online, link your online and offline worlds and create a tasty omnichannel experience for you and your clientele. That’s because by using automation and robotic merchandise delivery technologies, you can extend the hours of your brick-and-mortar store or set up completely standalone unmanned stores at hubs of supply. You can also establish new shopping points in locations that were previously too far away for spontaneous cravings.

    If you want to know what ingredients it takes for retail automation and how to create your own recipe for micro-fulfillment centers, join our webtalk and get all your other questions answered with practical examples and use cases.

    Once registered, you’ll get your access to the on-demand video even if you can’t attend the live webtalk. Participation is free of charge!

    Sponsored by:

    Peppered questions for your automated store:

    • What audiences do I reach with automated stores? And for which use cases does the concept promise success?
    • Which retail processes are suitable for automation?
    • Is the integration of an automated store worthwhile for any company?
    • How can I keep my clientele loyal, even without the personal relationship between staff and clientele?
    • What opportunities for omnichannel services does this create and how can I exploit the potential? What do I need to do this?
    • What added value can I gain from this, besides saving staff, time, and space?
    • Is a combination of manned and unmanned store possible and profitable?

    Discuss with us!

    Do you have specific questions on fully automated stores?

    Feel free to send them in advance. We will find the answers with our experts.

      “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

      A project by

      Registration

      Fully automated stores: Pepper for your fulfillment service

      at 2022/09/21 | 4 pm CET | Language: English

      More retail salsa

      Filter

      Register now
      In-store marketing

      The salt in the soup of sales promotion

      Webtalk at 2022/08/31 | 4 pm CET | Language: tba
      Register now
      Fully automated stores

      Pepper for your fulfillment service

      Webtalk at 2022/09/21 | 4 pm CET | Language: English
      Register now
      Omnichannel

      The right herbal mix of online and offline

      Webtalk at 2022/10/19 | 4 pm CET | Language: tba

      The right herbal mix of online and offline

      Convenient shopping and service experience across all channels

      Shopping today is more diverse than ever, and customers expect a comprehensive experience, not only at home or on the go when shopping online, but also directly in the store. The boundaries between offline and online are becoming increasingly blurred. But with a sophisticated omnichannel concept, the user experience in turn becomes a new whole.

      If omnichannel marketing is used correctly, it noticeably improves the shopping experience and can lead to larger shopping baskets. Customers appreciate it when all relevant information is available to them on all channels. If you manage to pick up your clientele across all channels, this is an essential step towards the success of your business.

      You want to appeal to every taste of your clientele? Together with our experts, we’ll get your herb garden blooming: with an optimal customer approach, a convenient shopping and service experience, and the appropriate IT equipment.

      Participation in the Webtalk is free of charge! If you can’t be there live, you’ll still get your personal access to the on-demand video after the talk.

      Thyme, oregano or rosemary?
      Questions about the right omnichannel herb mix:

      • Which touchpoints are particularly important for my clientele?
      • How can I best link the on-site shopping experience with digital components?
      • On which channels should I address my customers – both online and offline?
      • What new apps, software applications or digital components can I profitably implement in my business?
      • Do my employees need to take on new tasks or receive training as a result of the new digital possibilities?
      • What impact will omnichannel have on my business processes and how can I realign my business strategy?
      • How can I start with simple means and offer targeted omnichannel services?

      Discuss with us!

      Do you have specific questions about omnichannel marketing?

      Feel free to send them in advance. We will find the answers with our experts.

        „retail salsa – Spice up your Community“ ist der virtuelle Webtalk, der Retailer, Anbieter und unabhängige Branchenexperten an einen Tisch bringt, um über Bestandteile einer gelungenen Customer Journey zu sprechen. Dabei machen wir kein Betriebsgeheimnis aus der idealen Mischung, sondern teilen Insights und Erfahrungen. retail salsa wird gehostet von iXtenso – Magazin für den Einzelhandel und EuroShop – The world’s no.1 retail trade fair.

        A project by

        Registration

        Omnichannel: The right herbal mix of online and offline

        at 2022/10/19 | 4 pm CET | Language: tba

        More retail salsa

        Filter

        Register now
        In-store marketing

        The salt in the soup of sales promotion

        Webtalk at 2022/08/31 | 4 pm CET | Language: tba
        Register now
        Fully automated stores

        Pepper for your fulfillment service

        Webtalk at 2022/09/21 | 4 pm CET | Language: English
        Register now
        Omnichannel

        The right herbal mix of online and offline

        Webtalk at 2022/10/19 | 4 pm CET | Language: tba

        Spotlight for a greater appetite

        Put your store in the right light

        If the light falls on your products at the right angle, your customers’ eyes will catch them more quickly and their appetite will be stimulated – after all, a feast for the eyes. Don’t leave your customers groping in the dark, but satisfy their hunger by presenting your offers in a tasty way. 

        Even for the first eye-catcher, the right light in the shop window is crucial: this is how you attract customers to your store. But also in the store, not only the design of your salesroom, the arrangement of the shelves and the products in it is crucial, but also here the lighting plays an essential role. The right light not only illuminates your goods well, but also determines the atmosphere in the store. In this way, you can have a major influence on the shopping experience and the willingness of your customers to buy and steer them in a positive direction with a suitable lighting concept.

        Together with our experts, you can find out in this talk which requirements the lighting in your store has to meet in order to stimulate your customers’ appetite and perhaps even tempt them to have seconds or dessert. Tasty insights will help you to find the right lighting concept and thus a delicious customer journey.

        Participation in the Webtalk is free of charge! Even if you can’t attend live: Register and watch the on-demand video at any time after the talk with your personal access.

        Appetizing questions:

        • Direct or indirect light, projection or reflection: what are the benefits of using different lighting options?
        • How do I find the right lighting strategy?
        • How can I make my lighting energy efficient?
        • Should I use spotlights and if so, for which products and for how many?
        • What do I need to consider when selecting the light color?

        Discuss with us!

        Do you have specific questions on lighting in your store?

        Feel free to send them in advance. We will find the answers with our experts.

          “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

          A project by

          Registration

          Lighting: Spotlight for a greater appetite

          at 2022/11/23 | 4 pm CET | Language: tba

          More retail salsa

          Register now
          In-store marketing

          The salt in the soup of sales promotion

          Webtalk at 2022/08/31 | 4 pm CET | Language: tba
          Register now
          Fully automated stores

          Pepper for your fulfillment service

          Webtalk at 2022/09/21 | 4 pm CET | Language: English
          Register now
          Omnichannel

          The right herbal mix of online and offline

          Webtalk at 2022/10/19 | 4 pm CET | Language: tba

          Your store as eye candy

          How beautiful design satiates everyone

          First impressions count not only in interpersonal encounters, but also when your customers enter your store, it is crucial whether you have met the taste of them so that they feel comfortable and feel like browsing and buying.

          Every detail counts in the design of your store: from the color of the walls and the arrangement of the shelves to the flooring and the choice of the checkout counter – all these components should be coordinated so that they create a perfectly arranged design. This way you can present your products in a tasty way and whet your shoppers’ appetites for more.

          You want to know what to look for when planning your store and choosing your materials or shelves? Our experts will tell you how to garnish your design plate to make your customers hungry for more and turn your store into a special place of experience.

          You can participate in our Webtalk free of charge – whether live or later: After the talk, you will receive your personal on-demand access and can watch the recording at any time.

          Questions for a coherent design set:

          • What benefits can a good store design offer me?
          • What factors do I need to consider when designing my store?
          • How do I find the right concept to showcase my products in the best possible way?
          • When is the best time to redesign my store?
          • What role does my shop window play as the first eye-catcher?

          Discuss with us!

          Do you have specific questions on shop design?

          Feel free to send them in advance. We will find the answers with our experts.

            “retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

            A project by

            Registration

            Shop design: Your store as eye candy

            at 2022/12/07 | 4 pm CET | Language: tba

            More retail salsa

            Filter

            Register now
            In-store marketing

            The salt in the soup of sales promotion

            Webtalk at 2022/08/31 | 4 pm CET | Language: tba
            Register now
            Fully automated stores

            Pepper for your fulfillment service

            Webtalk at 2022/09/21 | 4 pm CET | Language: English
            Register now
            Omnichannel

            The right herbal mix of online and offline

            Webtalk at 2022/10/19 | 4 pm CET | Language: tba