Creating holistic digital experiences at the POS
The pressure felt by brick-and-mortar retail and a sandwich have a lot in common: there’s the slice of toast called “online retail” and the other slice called “customer expectations”; in between is brick-and-mortar retail with a lot of potential for the topping. If the toppings do not harmonize with each other, and certainly not with the toast slices, the whole sandwich is lost.
The fact is: the great added value of stationary retail is and remains interaction, whether in person or digitally. It is therefore essential to create a holistic shopping experience that will inspire customers in the long term. Digital signage solutions in retail are no longer uncharted territory. But the potential is often not fully exploited. Isolated solutions dominate our stores. In addition, the Corona pandemic means that touch can no longer be the only option for interactively engaging customers on the shop floor.
Together with our partner NEXGEN smart instore, we revolutionized your touchpoint management on 11/25/2021. From touchless sensor technology to a sophisticated omnichannel strategy to the digital store – together we uncovered unused potential and got your company out of the sandwich position.
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The speakers
Thomas Grundmann
CEO
NEXGEN smart instore
Gino Mónaco
Marketing Manager
Handelshof Management GmbH
“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.
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Digital Store: Out of the sandwich position with touchpoint management
from 25/11/2021 | German