How to build stronger customer loyalty with self-service technologies

Whether it’s a sweet or a spicy treat, it’s important to season your store’s self-service offerings with the right spice. IKEA, for example, has decided to improve its own spice cabinet. After all, customer expectations are constantly evolving. To meet them, self-service technologies should also be part of your business and bring enormous added value not only to your customers, but also to you.

The possibilities for self-service are numerous, and with the right choice of spices, you can retain your clientele in the long term through positive experiences. After all, if they self-scan their goods at the end of their shopping trip or order their food via app in the restaurant, this is not only a time-saver but also a strengthening of their emotional bond with your company. Your own business processes can also be optimized by evaluating self-service.

You want to know which secret ingredients your self-service offering should contain and why IKEA has decided to rely more and more on self-service? Together with our experts, we will bring flavor to your store and refine it with illustrative use cases from IKEA as well as insights from EHI.

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Die Referenten

Dirk Rummel
Country Payment Leader
IKEA Germany

Carsten Brase
Head of Retail Consultancy
Diebold Nixdorf

Frank Horst
Project manager
Self-Checkout Initiative

Questions for the right spice:

  • What do I need to consider before offering self-service?
  • At what point is self-service worthwhile for my company?
  • Which technologies are suitable for which companies or areas?
  • What added value does self-service offer for me, my staff and my customers?
  • How do I encourage my customers to use self-service solutions?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

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