How to build stronger customer loyalty with self-service technologies
Whether it’s a sweet or a spicy treat, it’s important to season your store’s self-service offerings with the right spice. IKEA, for example, has decided to improve its own spice cabinet. After all, customer expectations are constantly evolving. To meet them, self-service technologies should also be part of your business and bring enormous added value not only to your customers, but also to you.
The possibilities for self-service are numerous, and with the right choice of spices, you can retain your clientele in the long term through positive experiences. After all, if they self-scan their goods at the end of their shopping trip or order their food via app in the restaurant, this is not only a time-saver but also a strengthening of their emotional bond with your company. Your own business processes can also be optimized by evaluating self-service.
You want to know which secret ingredients your self-service offering should contain and why IKEA has decided to rely more and more on self-service? Together with our experts, we will bring flavor to your store and refine it with illustrative use cases from IKEA as well as insights from EHI.
Country Payment Leader
Head of Retail Consultancy
Questions for the right spice:
- What do I need to consider before offering self-service?
- At what point is self-service worthwhile for my company?
- Which technologies are suitable for which companies or areas?
- What added value does self-service offer for me, my staff and my customers?
- How do I encourage my customers to use self-service solutions?
“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.
Self-service at IKEA: Discover the possibilities at the checkout
from 2022/04/26 | Language: German