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Attractive marketing tool and queue stopper

How you can use the smartphones of your customers for your sales

Scan the goods yourself with your smartphone: This is the new freedom for customers. No more cumbersome “out of the cart, onto the conveyor belt, and back down again”. Goodbye to queues. This is not just a hot topic because there’s a pandemic going on right now.

What makes this type of checkout especially palatable for you is the ability to bring real-time marketing efforts directly to your clientele with customized, digital customer engagement.

Wondering what ingredients you need for this service? Ask all your questions in the free web-talk and find out with us how much more is possible with this digital solution for your store!

You couldn’t join the live web-talk?
Register now and you’ll get your access to the on-demand video.

Our speakers

Nico Müller
Chief Commercial Officer
shopreme

Dennis Lawo
PhD-Student and Researcher
Research group „Consumer Informatics“ of Prof. Dr. Stevens

Ingredients for a tasty self-checkout:

  • What conditions must prevail in my business in order to introduce Scan & Go profitably?
  • What added value does Scan & Go bring to both my customers and my company?
  • What app solutions are available and when is it best to use my own app and when is it best to use a white label solution?
  • Which payment solutions are suitable for Scan & Go applications?
  • What role do employees play in the process? What tasks or workloads will they face?
  • How do I encourage my customers to use self-scanning services?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

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Scan & Go: Attractive marketing tool and queue stopper

from 2022/03/16 | Language: English

More retail salsa

Filter

On demand
Checkout

The right option for every taste

Webtalk from 2022/11/02 | Language: English
Register now
Technology

Task management: preparation made easy

Webtalk at 2023/09/26 | 11 am CET | Language: German
On demand
Fully automated stores

Pepper for your fulfillment service

Webtalk from 2022/09/21 | Language: English

The digital stew for your progress

How “the cloud” can take work off your hands and give you satisfied customers

The best stew is the one in which several ingredients are thrown together in a pot and bring the best flavor to the spoon. The Internet of Things is no different: all the components that retailers need to digitize their business and customer services end up in IoT-supported hardware with cloud-based software.

Sounds complicated? But it doesn’t have to be – basically, it’s just a matter of what you want to achieve with your business and which software and data you move from the local server existence to the much more flexible and networkable data cloud.

For you, experts in our web-talk explained how the digital super stew works and what you should keep in mind when planning and implementing it.

You couldn’t participate live on 2022/02/23?

Then use our on-demand video and secure important ingredients and get an insight into exciting use cases.

Our speakers

Frederic Kerber
Head of Innovative Retail Laboratory (IRL) at the German Research Center for Artificial Intelligence (DFKI)

Stefan Lenz

Stefan Lenz
Business Development
Fujitsu Central Europe (D-A-CH)

Ingredients for the digital stew:

  • How can I integrate IoT applications in my business?
  • How do I identify the best IoT platform for my needs?
  • What added value does IoT bring to both my business and my customers?
  • What hardware and software components do I need for an optimal digital business process?
  • When does cloud computing make sense?
  • How can my products and their potential be intelligently connected?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

Internet of Things: The digital stew for your progress

from 2022/02/23 | Language: German

More retail salsa

Filter

On demand
Checkout

The right option for every taste

Webtalk from 2022/11/02 | Language: English
Register now
Technology

Task management: preparation made easy

Webtalk at 2023/09/26 | 11 am CET | Language: German
On demand
Fully automated stores

Pepper for your fulfillment service

Webtalk from 2022/09/21 | Language: English

Sweet and enticing: Honey for your customer loyalty

How do I tie customers to my brand with loyalty programs?

Keeping customers loyal is by no means easy, but it pays off. Investing in customer loyalty programs is a factor in long-term business success, helping to strengthen the brand and get to know your own customers better.

Loyalty programs are a valuable part of a elaborate marketing strategy because they do something extraordinary: they serve and generate customer demand in equal measure. On the one hand, customers have the feeling that they regularly benefit from added values. On the other hand, a drive is generated to use the benefits and the retailer’s offer repeatedly.

How do I set up a successful loyalty program? Which investments do I need and what return can I expect? On December 8th, 2021, we wanted to discuss a well-tailored customer loyalty strategy with industry insiders and experts.

You couldn’t participate live on 2021/12/08?

Then use our on-demand video and secure important ingredients and get an insight into exciting use cases.

Honey for the right customer relationship we deliver for:

  • Marketing experts in the field of customer relationship management
  • Consulting-intensive retail industries

Our speakers

Conor M. Henderson
Associate Professor of Marketing
Lundquist College of Business, University of Oregon

Andy Chandler
Global VP of Customer Success
Talon.One

Questions as sweet as sugar for winning long-term customers:

  • Digital or analog? Do customers use cards or apps?
  • Which customer types can actually be retained by means of loyalty programs?
  • Can loyalty programs be combined with other services and offers?
  • Which solutions are really effective? Reward programs, discounts, couponing systems?
  • What role does location-based marketing play?
  • How much effort is involved in implementing a loyalty program?
  • How well can retailers measure success?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

Sweet and enticing: Honey for your customer loyalty

from December 08th, 2021 | English

More retail salsa

Filter

On demand
Checkout

The right option for every taste

Webtalk from 2022/11/02 | Language: English
Register now
Technology

Task management: preparation made easy

Webtalk at 2023/09/26 | 11 am CET | Language: German
On demand
Fully automated stores

Pepper for your fulfillment service

Webtalk from 2022/09/21 | Language: English

Out of the sandwich position with touchpoint management

Creating holistic digital experiences at the POS

The pressure felt by brick-and-mortar retail and a sandwich have a lot in common: there’s the slice of toast called “online retail” and the other slice called “customer expectations”; in between is brick-and-mortar retail with a lot of potential for the topping. If the toppings do not harmonize with each other, and certainly not with the toast slices, the whole sandwich is lost.

The fact is: the great added value of stationary retail is and remains interaction, whether in person or digitally. It is therefore essential to create a holistic shopping experience that will inspire customers in the long term. Digital signage solutions in retail are no longer uncharted territory. But the potential is often not fully exploited. Isolated solutions dominate our stores. In addition, the Corona pandemic means that touch can no longer be the only option for interactively engaging customers on the shop floor.

Together with our partner NEXGEN smart instore, we revolutionized your touchpoint management on 11/25/2021. From touchless sensor technology to a sophisticated omnichannel strategy to the digital store – together we uncovered unused potential and got your company out of the sandwich position.

You couldn’t be there live?
Register for free and get your personal access to the on-demand video after the talk.

The speakers

Thomas Grundmann, CEO NEXGEN smart instore

Thomas Grundmann
CEO
NEXGEN smart instore

Mann mit gräulichen Haaren, Brille und weißem Hemd lächelt in die Kamera

Gino Mónaco
Marketing Manager
Handelshof Management GmbH

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

Registration

Digital Store: Out of the sandwich position with touchpoint management

from 25/11/2021 | German

More retail salsa

Filter

On demand
Checkout

The right option for every taste

Webtalk from 2022/11/02 | Language: English
Register now
Technology

Task management: preparation made easy

Webtalk at 2023/09/26 | 11 am CET | Language: German
On demand
Fully automated stores

Pepper for your fulfillment service

Webtalk from 2022/09/21 | Language: English

The intelligent seasoning for your inventory optimization

How to increase your sales with predictive analytics

Predictive tool options for retail and e-commerce are booming. Machine learning and artificial intelligence are used to make very accurate predictions, for example, the expected number of customers in stores, the number of products sold and upcoming trends.

The advantage: needs-based inventory and assortment planning.

The results: insights into the customer’s buying behavior, (anonymized, of course) taking into account external factors such as the weather, celebrations or even consumers’ physical health.

On 2021/09/23 at 4 p.m. (CET), we revolutionized your inventory and assortment management. The most important ingredient: artificial intelligence. With experts from the retail and IT industry, we talked about how you can derive future developments from already collected data to communicate demand-oriented forecasts.

Participation was free of charge! The webtalk currently took place in German.

You couldn’t participate live?

Register anyway and get your personal access to the on-demand video.

Katja Laska
Moderation

Our speakers

Florian Kraus
Managing Partner | Head of Business Development
retailsolutions

Frank Theobald
Managing Partner | Leiter Competence Center Intelligent Replenishment
retailsolutions

Martin Mendelin
Senior Data Scientist Informatik Digital Analytics/AI
Coop

Intelligent questions for intelligent ingredients:

  • So how intelligent is AI, really? What can’t AI do and what are its limits?
  • How do I use machine learning specifically for my assortment management?
  • How can I achieve automated optimal order quantities through precise demand forecasting?
  • What data do I need for the forecast?
  • How can artificial intelligence be used to draw conclusions about merchandise distribution and placement? What return on investment can I expect?
  • And finally: What does my customer gain?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

On demand

The intelligent seasoning for your inventory optimization

on 2021/09/23 | German

More retail salsa

Filter

On demand
Checkout

The right option for every taste

Webtalk from 2022/11/02 | Language: English
Register now
Technology

Task management: preparation made easy

Webtalk at 2023/09/26 | 11 am CET | Language: German
On demand
Fully automated stores

Pepper for your fulfillment service

Webtalk from 2022/09/21 | Language: English

Touchpoint Payments: Transaction to go

POS terminals: the control center for your pocket

If the Corona pandemic has taught us one thing, it is to react fast and flexible. This is particularly evident in changing customer payment behavior. More than ever, payment processes need to be smoother and more flexible. The solution: mobile POS – contactless payment directly at the touchpoint.

Mobile, digital POS systems for your pocket make it possible and can be used at the POS at any time, regardless of location. Payment on the go, so to speak. From tablet POS systems and smartphones to mobile all-in-one POS solutions – the possibilities are endless.

On 2021/06/23  we therefore brought more flexibility into your payment mix! With experts from the retail industry and payment service providers, we discussed how transaction to go can be used seamlessly for customers and retailers.

Participation is free of charge!

You couldn’t participate live?

Register anyway and get your personal access to the on-demand video.

Julia Pott
Moderation

Transaction to go we deliver for:

  • Consulting-intensive retail industries
  • Mobile point of sales such as weekly markets or pop-up stores
  • Retail gastronomy with food areas, food trucks or restaurants

Our speakers

Cassandra Bolz
ECC Köln

Malte Wolf
Arkwright Consulting

We found answers to the following questions:

  • For which industries is touchpoint payment suitable?
  • What are the advantages of mobile POS solutions?
  • Do smaller stores also benefit from mPOS?
  • Which payment methods should I offer?
  • Does the solution also offer full interfaces to merchandise management and warehouse management?
  • Can customer loyalty programs be integrated?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

On demand

Touchpoint Payments: Transaction to go

on 2021/06/23 | German

More retail salsa

Filter

On demand
Checkout

The right option for every taste

Webtalk from 2022/11/02 | Language: English
Register now
Technology

Task management: preparation made easy

Webtalk at 2023/09/26 | 11 am CET | Language: German
On demand
Fully automated stores

Pepper for your fulfillment service

Webtalk from 2022/09/21 | Language: English

Click & Pep: Bringing pizzazz to your sale

Click & Collect, In-Store Pickup, Click & Go, Click & Reserve: there are many different names for picking up online ordered goods in the store. The service is appealing to customers because delivery costs are usually eliminated and products can be issued more quickly than with online delivery.

Click & Meet also seems to be gaining traction among retailers, as appointments are made for a specific purpose. The corona pandemic seems to have initiated the age of purpose-driven shopping.

But does it always have to be a highly professional concept including an interface to the online store and an ERP system? How can I offer service to my customers even with small means?

Together with experts and users we brang pep in your sales. The webtalk took place on 2021/04/28.

You couldn’t participate live?

Register anyway and get your personal access to the on-demand video.

Julia Pott
Moderation

Our speakers

Matthias Hofmann
Scala

Tim Böker
ROSE Bikes

Dr. Georg Wittmann
ibi research

We found answers to the following questions:

  • How should the ordering process be designed for customers?
  • Which sales channels can you use across an online store?
  • Why should you check inventory levels regularly?
  • How can the right software provide automated support for your omnichannel process?
  • How can you increase sales even further?
  • Click & Collect and Click & Meet: come to stay?
  • Last but not least: Why communication is the be-all and end-all for a successful Click & Collect concept?
  • and much more …

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

Registration for on demand video

Click & Collect: The pep in your sales

More retail salsa

Filter

On demand
Checkout

The right option for every taste

Webtalk from 2022/11/02 | Language: English
Register now
Technology

Task management: preparation made easy

Webtalk at 2023/09/26 | 11 am CET | Language: German
On demand
Fully automated stores

Pepper for your fulfillment service

Webtalk from 2022/09/21 | Language: English

Spicy flavor for your local online marketing

Spicy flavor for your local online marketing

A store with an attractive location, a high frequency of passers-by and some word-of-mouth advertising and customers automatically stumble into your store. What was once enough for local reach is no longer considered a guarantee of success today.

After lockdown, at the latest, the principle for retailers must be: Get out of your comfort zone and into digital business for maximum visibility!

Together with local marketing experts we brought the right spiciness to your local marketing strategy in our webtalk retail salsa and got firsthand insights.

The webtalk took place in German.

Couldn’t be there live?

Register anyway and get your personal access to the on demand video.

Katja Laska
Moderation

Our Speakers

Thomas Ötinger
local brand alliance/
marcapo

Marcus Libionka
Offerista

Bettina Krambo
Sommer & Goßmann

Questions on our Scoville scale

  • What weaknesses did come to light in retail particularly during the Corona pandemic?
  • How has customers’ information behavior changed in recent years?
  • What do customers expect from retailers after the lockdown?
  • How do local brands need to position now?
  • How and where do you reach your target group?
  • What does efficient local communication look like?
  • Why are measurability and flexibility so important in advertising campaigns?
  • much more …

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

Spicy flavor for your local online marketing
from 2021/03/03 | German

More retail salsa

Filter

On demand
Checkout

The right option for every taste

Webtalk from 2022/11/02 | Language: English
Register now
Technology

Task management: preparation made easy

Webtalk at 2023/09/26 | 11 am CET | Language: German
On demand
Fully automated stores

Pepper for your fulfillment service

Webtalk from 2022/09/21 | Language: English

A splash of lime for your returns management

A splash of lime for your returns management

Cross-order e-commerce continues to boom and is no longer on the margins. Due to Corona Pandemic the quantity of parcels is going through the roof and so is the return rate. Too small, too big, too thick, too scratchy – what doesn’t fit gets sent back!

But watch out: At this point of the customer journey it is also worthwhile to respond to customer wishes and expectations! How important is the handling of the return, even internationally, so that customer will come back? What should online retailers pay particular attention to? How important are mobile self-services already for returns management and how should they be integrated?

We discussed these and many other questions together with the returns management experts Ruben Meulenhoff (Seven Senders) and Alien Mulyk (bevh) in our webtalk “retail salsa – Spice up your community” on 2021/01/27.

The Speakers

Ruben Meulenhoff
Seven Senders

Alien Mulyk
bevh – German E-Commerce
and Distance Selling Association

Ingredients to be mixed into our talk

  • Independent of online stores, order process and delivery – how important is the handling of returns in ensuring that the customer will come back?
  • Where are pain points in international returns management that online retailers should pay special attention to?
  • What are the most common reasons for dissatisfaction in the returns process and what do customers actually expect?
  • Are traceability and self-services already critical success factors in returns management?
  • Omnichannel models such as Click&Collect are also becoming increasingly popular for returns: How can the process be designed without incurring losses?
  • Free returns, generous return deadlines – how do you stay competitive?
  • Last but not least, the prospect: What are the reasons for returns and how can high return rates be avoided?

„retail salsa – Spice up your community“ ist der virtuelle Webtalk, der Retailer, Anbieter und unabhängige Branchenexperten an einen Tisch bringt, um über Bestandteile einer gelungenen Customer Journey zu sprechen. Dabei machen wir kein Betriebsgeheimnis aus der idealen Mischung, sondern teilen Insights und Erfahrungen. retail salsa wird gehostet von iXtenso – Magazin für den Einzelhandel und EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

A splash of lime for your returns management
from 2021/01/27 | English

More retail salsa

Filter

On demand
Checkout

The right option for every taste

Webtalk from 2022/11/02 | Language: English
Register now
Technology

Task management: preparation made easy

Webtalk at 2023/09/26 | 11 am CET | Language: German
On demand
Fully automated stores

Pepper for your fulfillment service

Webtalk from 2022/09/21 | Language: English

The right spice for your payment mix

The right spice for your payment mix

The pandemic is serving as an accelerant for contactless payment, whether by card or smartphone. But are retailers already prepared for this rapid change? What is the current state of the German payment market  also in international comparison? And how well equipped are small and medium-sized businesses with appropriate solutions?   

We discussed these and many other questions together with payment experts in our webtalk “retail salsa – Spice up your community” on 2020/11/18. 

The Speakers

Alexa von Bismarck
Adyen Deutschland

Ralf-Christoph Arnoldt
Federal Association of German Credit
Unions and Rural Banking Cooperatives

Steven Jacob
Arkwright Consulting AG

A small taste of the key insights

  • Know your customers and choose appropriate payment methods
  • Link mobile payments with loyalty programs
  • Position yourself well on multiple channels, offline and online
  • Pay attention to hygienic and contactless payment options
  • Find creative solutions and communicate them actively
  • Delight customers with a shopping experience

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

The right spice for your payment mix
from 2020/11/18 | German

More retail salsa

Filter

On demand
Checkout

The right option for every taste

Webtalk from 2022/11/02 | Language: English
Register now
Technology

Task management: preparation made easy

Webtalk at 2023/09/26 | 11 am CET | Language: German
On demand
Fully automated stores

Pepper for your fulfillment service

Webtalk from 2022/09/21 | Language: English