Fingerfood for your customers

A pinch of digital, a spoonful of interaction, and a touch of networking – and the customer journey in your store becomes a full-bodied taste experience. Interactive touchpoints add the necessary zing, because commerce no longer takes place only online or offline. What counts is the omnichannel experience.

Reach your customers directly and easily at any time with digital signage or offer them shopping opportunities of a special kind with a smart mirror. This not only increases customer satisfaction, but also optimizes your business processes. After all, interaction – in addition to personal service – has always been the major added value in stationary retail. With digital services at the POS, you can bring together the best of both worlds – to your advantage.

How can you use interactive touchpoints to give your customers a unique shopping experience? We found answers to this question in our retail salsa Tech Talk live from the EuroCIS 2022. We used the concentrated expertise and brought together exciting speakers who told their favorite spices for the optimal customer journey.

The on-demand video is now available and free of charge!

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The speaker

David Tarquini
UX Designlead
Instore Solutions

Dr. Johannes Tröger
SVP Strategy & Business Development
AMERIA AG

Lutz Hollmann-Raabe
CSO and COO
Bütema AG

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

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Interactive Touchpoints: Marketing you feel

from 2022/06/01

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Marketing you feel

Webtalk from 2022/06/01
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Smart Stores

Fast shopping on the go

Webtalk from 2022/06/01