How do I tie customers to my brand with loyalty programs?

Keeping customers loyal is by no means easy, but it pays off. Investing in customer loyalty programs is a factor in long-term business success, helping to strengthen the brand and get to know your own customers better.

Loyalty programs are a valuable part of a elaborate marketing strategy because they do something extraordinary: they serve and generate customer demand in equal measure. On the one hand, customers have the feeling that they regularly benefit from added values. On the other hand, a drive is generated to use the benefits and the retailer’s offer repeatedly.

How do I set up a successful loyalty program? Which investments do I need and what return can I expect? On December 8th, 2021, we wanted to discuss a well-tailored customer loyalty strategy with industry insiders and experts.

You couldn’t participate live on 2021/12/08?

Then use our on-demand video and secure important ingredients and get an insight into exciting use cases.

Honey for the right customer relationship we deliver for:

  • Marketing experts in the field of customer relationship management
  • Consulting-intensive retail industries

Our speakers

Conor M. Henderson
Associate Professor of Marketing
Lundquist College of Business, University of Oregon

Andy Chandler
Global VP of Customer Success
Talon.One

Questions as sweet as sugar for winning long-term customers:

  • Digital or analog? Do customers use cards or apps?
  • Which customer types can actually be retained by means of loyalty programs?
  • Can loyalty programs be combined with other services and offers?
  • Which solutions are really effective? Reward programs, discounts, couponing systems?
  • What role does location-based marketing play?
  • How much effort is involved in implementing a loyalty program?
  • How well can retailers measure success?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

Sweet and enticing: Honey for your customer loyalty

from December 08th, 2021 | English

More retail salsa

Filter

Register now
In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

We do not send spam! Learn more in our privacy policy.