All Posts By

Melanie Günther

Out of the sandwich position with touchpoint management

Creating holistic digital experiences at the POS

The pressure felt by brick-and-mortar retail and a sandwich have a lot in common: there’s the slice of toast called “online retail” and the other slice called “customer expectations”; in between is brick-and-mortar retail with a lot of potential for the topping. If the toppings do not harmonize with each other, and certainly not with the toast slices, the whole sandwich is lost.

The fact is: the great added value of stationary retail is and remains interaction, whether in person or digitally. It is therefore essential to create a holistic shopping experience that will inspire customers in the long term. Digital signage solutions in retail are no longer uncharted territory. But the potential is often not fully exploited. Isolated solutions dominate our stores. In addition, the Corona pandemic means that touch can no longer be the only option for interactively engaging customers on the shop floor.

Together with our partner NEXGEN smart instore, we revolutionized your touchpoint management on 11/25/2021. From touchless sensor technology to a sophisticated omnichannel strategy to the digital store – together we uncovered unused potential and got your company out of the sandwich position.

You couldn’t be there live?
Register for free and get your personal access to the on-demand video after the talk.

The speakers

Thomas Grundmann, CEO NEXGEN smart instore

Thomas Grundmann
CEO
NEXGEN smart instore

Mann mit gräulichen Haaren, Brille und weißem Hemd lächelt in die Kamera

Gino Mónaco
Marketing Manager
Handelshof Management GmbH

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

Registration

Digital Store: Out of the sandwich position with touchpoint management

from 25/11/2021 | German

More retail salsa

Filter

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Omnichannel

The right mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba
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Lighting

Spotlight for a greater appetite

Webtalk at 2022/11/23 | 4 pm CET | Language: tba
Register now
Shop design

Your store as eye candy

Webtalk at 2022/12/07 | 4 pm CET | Language: tba

The intelligent seasoning for your inventory optimization

How to increase your sales with predictive analytics

Predictive tool options for retail and e-commerce are booming. Machine learning and artificial intelligence are used to make very accurate predictions, for example, the expected number of customers in stores, the number of products sold and upcoming trends.

The advantage: needs-based inventory and assortment planning.

The results: insights into the customer’s buying behavior, (anonymized, of course) taking into account external factors such as the weather, celebrations or even consumers’ physical health.

On 2021/09/23 at 4 p.m. (CET), we revolutionized your inventory and assortment management. The most important ingredient: artificial intelligence. With experts from the retail and IT industry, we talked about how you can derive future developments from already collected data to communicate demand-oriented forecasts.

Participation was free of charge! The webtalk currently took place in German.

You couldn’t participate live?

Register anyway and get your personal access to the on-demand video.

Katja Laska
Moderation

Our speakers

Florian Kraus
Managing Partner | Head of Business Development
retailsolutions

Frank Theobald
Managing Partner | Leiter Competence Center Intelligent Replenishment
retailsolutions

Martin Mendelin
Senior Data Scientist Informatik Digital Analytics/AI
Coop

Intelligent questions for intelligent ingredients:

  • So how intelligent is AI, really? What can’t AI do and what are its limits?
  • How do I use machine learning specifically for my assortment management?
  • How can I achieve automated optimal order quantities through precise demand forecasting?
  • What data do I need for the forecast?
  • How can artificial intelligence be used to draw conclusions about merchandise distribution and placement? What return on investment can I expect?
  • And finally: What does my customer gain?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

On demand

The intelligent seasoning for your inventory optimization

on 2021/09/23 | German

More retail salsa

Filter

Register now
Omnichannel

The right mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba
Register now
Lighting

Spotlight for a greater appetite

Webtalk at 2022/11/23 | 4 pm CET | Language: tba
Register now
Shop design

Your store as eye candy

Webtalk at 2022/12/07 | 4 pm CET | Language: tba

Touchpoint Payments: Transaction to go

POS terminals: the control center for your pocket

If the Corona pandemic has taught us one thing, it is to react fast and flexible. This is particularly evident in changing customer payment behavior. More than ever, payment processes need to be smoother and more flexible. The solution: mobile POS – contactless payment directly at the touchpoint.

Mobile, digital POS systems for your pocket make it possible and can be used at the POS at any time, regardless of location. Payment on the go, so to speak. From tablet POS systems and smartphones to mobile all-in-one POS solutions – the possibilities are endless.

On 2021/06/23  we therefore brought more flexibility into your payment mix! With experts from the retail industry and payment service providers, we discussed how transaction to go can be used seamlessly for customers and retailers.

Participation is free of charge!

You couldn’t participate live?

Register anyway and get your personal access to the on-demand video.

Julia Pott
Moderation

Transaction to go we deliver for:

  • Consulting-intensive retail industries
  • Mobile point of sales such as weekly markets or pop-up stores
  • Retail gastronomy with food areas, food trucks or restaurants

Our speakers

Cassandra Bolz
ECC Köln

Malte Wolf
Arkwright Consulting

We found answers to the following questions:

  • For which industries is touchpoint payment suitable?
  • What are the advantages of mobile POS solutions?
  • Do smaller stores also benefit from mPOS?
  • Which payment methods should I offer?
  • Does the solution also offer full interfaces to merchandise management and warehouse management?
  • Can customer loyalty programs be integrated?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

On demand

Touchpoint Payments: Transaction to go

on 2021/06/23 | German

More retail salsa

Filter

Register now
Omnichannel

The right mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba
Register now
Lighting

Spotlight for a greater appetite

Webtalk at 2022/11/23 | 4 pm CET | Language: tba
Register now
Shop design

Your store as eye candy

Webtalk at 2022/12/07 | 4 pm CET | Language: tba

Click & Pep: Bringing pizzazz to your sale

Click & Collect, In-Store Pickup, Click & Go, Click & Reserve: there are many different names for picking up online ordered goods in the store. The service is appealing to customers because delivery costs are usually eliminated and products can be issued more quickly than with online delivery.

Click & Meet also seems to be gaining traction among retailers, as appointments are made for a specific purpose. The corona pandemic seems to have initiated the age of purpose-driven shopping.

But does it always have to be a highly professional concept including an interface to the online store and an ERP system? How can I offer service to my customers even with small means?

Together with experts and users we brang pep in your sales. The webtalk took place on 2021/04/28.

You couldn’t participate live?

Register anyway and get your personal access to the on-demand video.

Julia Pott
Moderation

Our speakers

Matthias Hofmann
Scala

Tim Böker
ROSE Bikes

Dr. Georg Wittmann
ibi research

We found answers to the following questions:

  • How should the ordering process be designed for customers?
  • Which sales channels can you use across an online store?
  • Why should you check inventory levels regularly?
  • How can the right software provide automated support for your omnichannel process?
  • How can you increase sales even further?
  • Click & Collect and Click & Meet: come to stay?
  • Last but not least: Why communication is the be-all and end-all for a successful Click & Collect concept?
  • and much more …

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

Registration for on demand video

Click & Collect: The pep in your sales

More retail salsa

Filter

Register now
Omnichannel

The right mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba
Register now
Lighting

Spotlight for a greater appetite

Webtalk at 2022/11/23 | 4 pm CET | Language: tba
Register now
Shop design

Your store as eye candy

Webtalk at 2022/12/07 | 4 pm CET | Language: tba