Melanie Günther, Autor bei retail salsa

Out of the sandwich position with touchpoint management

Creating holistic digital experiences at the POS

The pressure felt by brick-and-mortar retail and a sandwich have a lot in common: there’s the slice of toast called “online retail” and the other slice called “customer expectations”; in between is brick-and-mortar retail with a lot of potential for the topping. If the toppings do not harmonize with each other, and certainly not with the toast slices, the whole sandwich is lost.

The fact is: the great added value of stationary retail is and remains interaction, whether in person or digitally. It is therefore essential to create a holistic shopping experience that will inspire customers in the long term. Digital signage solutions in retail are no longer uncharted territory. But the potential is often not fully exploited. Isolated solutions dominate our stores. In addition, the Corona pandemic means that touch can no longer be the only option for interactively engaging customers on the shop floor.

Together with our partner NEXGEN smart instore, we revolutionized your touchpoint management on 11/25/2021. From touchless sensor technology to a sophisticated omnichannel strategy to the digital store – together we uncovered unused potential and got your company out of the sandwich position.

You couldn’t be there live?
Register for free and get your personal access to the on-demand video after the talk.

The speakers

Thomas Grundmann
CEO
NEXGEN smart instore

Mann mit gräulichen Haaren, Brille und weißem Hemd lächelt in die Kamera

Gino Mónaco
Marketing Manager
Handelshof Management GmbH

View now

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project by

Registration

Digital Store: Out of the sandwich position with touchpoint management

from 25/11/2021 | German

More retail salsa

Filter

All On-Demand Webtalk

On demand

Checkout

The right option for every taste

Webtalk from 2022/11/02 | Language: English

Technology

Task management: preparation made easy

Webtalk at 2023/09/26 | 11 am CET | Language: German

On demand

Fully automated stores

Pepper for your fulfillment service

Webtalk from 2022/09/21 | Language: English

Melanie Günther In On-Demand

The intelligent seasoning for your inventory optimization

How to increase your sales with predictive analytics

Predictive tool options for retail and e-commerce are booming. Machine learning and artificial intelligence are used to make very accurate predictions, for example, the expected number of customers in stores, the number of products sold and upcoming trends.

The advantage: needs-based inventory and assortment planning.

The results: insights into the customer’s buying behavior, (anonymized, of course) taking into account external factors such as the weather, celebrations or even consumers’ physical health.

On 2021/09/23 at 4 p.m. (CET), we revolutionized your inventory and assortment management. The most important ingredient: artificial intelligence. With experts from the retail and IT industry, we talked about how you can derive future developments from already collected data to communicate demand-oriented forecasts.

Participation was free of charge! The webtalk currently took place in German.

You couldn’t participate live?

Katja Laska
Moderation

Our speakers

Florian Kraus
Managing Partner | Head of Business Development
retailsolutions

Frank Theobald
Managing Partner | Leiter Competence Center Intelligent Replenishment
retailsolutions

Martin Mendelin
Senior Data Scientist Informatik Digital Analytics/AI
Coop

Intelligent questions for intelligent ingredients:

So how intelligent is AI, really? What can’t AI do and what are its limits?
How do I use machine learning specifically for my assortment management?
How can I achieve automated optimal order quantities through precise demand forecasting?
What data do I need for the forecast?
How can artificial intelligence be used to draw conclusions about merchandise distribution and placement? What return on investment can I expect?
And finally: What does my customer gain?

A project by

On demand

The intelligent seasoning for your inventory optimization

on 2021/09/23 | German