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Spicy flavor for your local online marketing

Spicy flavor for your local online marketing

A store with an attractive location, a high frequency of passers-by and some word-of-mouth advertising and customers automatically stumble into your store. What was once enough for local reach is no longer considered a guarantee of success today.

After lockdown, at the latest, the principle for retailers must be: Get out of your comfort zone and into digital business for maximum visibility!

Together with local marketing experts we brought the right spiciness to your local marketing strategy in our webtalk retail salsa and got firsthand insights.

The webtalk took place in German.

Couldn’t be there live?

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Katja Laska
Moderation

Our Speakers

Thomas Ötinger
local brand alliance/
marcapo

Marcus Libionka
Offerista

Bettina Krambo
Sommer & Goßmann

Questions on our Scoville scale

  • What weaknesses did come to light in retail particularly during the Corona pandemic?
  • How has customers’ information behavior changed in recent years?
  • What do customers expect from retailers after the lockdown?
  • How do local brands need to position now?
  • How and where do you reach your target group?
  • What does efficient local communication look like?
  • Why are measurability and flexibility so important in advertising campaigns?
  • much more …

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

Spicy flavor for your local online marketing
from 2021/03/03 | German

More retail salsa

Filter

On demand
Click & Collect

Click & Pep: Bringing pizzazz to your sale

Webtalk from 2021/04/28 | German
On demand
Local Marketing Strategy

Spicy flavor for your local online marketing

Webtalk from 2021/03/03 | German
On demand
Returns Management

A splash of lime for your returns management

Webtalk from 2021/01/27 | English

A splash of lime for your returns management

A splash of lime for your returns management

Cross-order e-commerce continues to boom and is no longer on the margins. Due to Corona Pandemic the quantity of parcels is going through the roof and so is the return rate. Too small, too big, too thick, too scratchy – what doesn’t fit gets sent back!

But watch out: At this point of the customer journey it is also worthwhile to respond to customer wishes and expectations! How important is the handling of the return, even internationally, so that customer will come back? What should online retailers pay particular attention to? How important are mobile self-services already for returns management and how should they be integrated?

We discussed these and many other questions together with the returns management experts Ruben Meulenhoff (Seven Senders) and Alien Mulyk (bevh) in our webtalk “retail salsa – Spice up your community” on 2021/01/27.

The Speakers

Ruben Meulenhoff
Seven Senders

Alien Mulyk
bevh – German E-Commerce
and Distance Selling Association

Ingredients to be mixed into our talk

  • Independent of online stores, order process and delivery – how important is the handling of returns in ensuring that the customer will come back?
  • Where are pain points in international returns management that online retailers should pay special attention to?
  • What are the most common reasons for dissatisfaction in the returns process and what do customers actually expect?
  • Are traceability and self-services already critical success factors in returns management?
  • Omnichannel models such as Click&Collect are also becoming increasingly popular for returns: How can the process be designed without incurring losses?
  • Free returns, generous return deadlines – how do you stay competitive?
  • Last but not least, the prospect: What are the reasons for returns and how can high return rates be avoided?

„retail salsa – Spice up your community“ ist der virtuelle Webtalk, der Retailer, Anbieter und unabhängige Branchenexperten an einen Tisch bringt, um über Bestandteile einer gelungenen Customer Journey zu sprechen. Dabei machen wir kein Betriebsgeheimnis aus der idealen Mischung, sondern teilen Insights und Erfahrungen. retail salsa wird gehostet von iXtenso – Magazin für den Einzelhandel und EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

A splash of lime for your returns management
from 2021/01/27 | English

More retail salsa

Filter

On demand
Click & Collect

Click & Pep: Bringing pizzazz to your sale

Webtalk from 2021/04/28 | German
On demand
Local Marketing Strategy

Spicy flavor for your local online marketing

Webtalk from 2021/03/03 | German
On demand
Returns Management

A splash of lime for your returns management

Webtalk from 2021/01/27 | English

The right spice for your payment mix

The right spice for your payment mix

The pandemic is serving as an accelerant for contactless payment, whether by card or smartphone. But are retailers already prepared for this rapid change? What is the current state of the German payment market  also in international comparison? And how well equipped are small and medium-sized businesses with appropriate solutions?   

We discussed these and many other questions together with payment experts in our webtalk “retail salsa – Spice up your community” on 2020/11/18. 

The Speakers

Alexa von Bismarck
Adyen Deutschland

Ralf-Christoph Arnoldt
Federal Association of German Credit
Unions and Rural Banking Cooperatives

Steven Jacob
Arkwright Consulting AG

A small taste of the key insights

  • Know your customers and choose appropriate payment methods
  • Link mobile payments with loyalty programs
  • Position yourself well on multiple channels, offline and online
  • Pay attention to hygienic and contactless payment options
  • Find creative solutions and communicate them actively
  • Delight customers with a shopping experience

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

The right spice for your payment mix
from 2020/11/18 | German

More retail salsa

Filter

On demand
Click & Collect

Click & Pep: Bringing pizzazz to your sale

Webtalk from 2021/04/28 | German
On demand
Local Marketing Strategy

Spicy flavor for your local online marketing

Webtalk from 2021/03/03 | German
On demand
Returns Management

A splash of lime for your returns management

Webtalk from 2021/01/27 | English