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Small ingredient – big impact

How to whet the appetite with digital price tags

They’re more than decoration on a plate, and more than just a digital version of their plastic and paper predecessors. Electronic price labels on the shelf have enormous potential to save labor time on the floor, inform customers easily, and expand the sales floor to almost infinity. Best appetizers to achieve a full shopping cart!

Join us and experienced experts to find out what digital signs are all about and what benefits they can bring to retailers and customers.

The video is free of charge!

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The speaker

Roy Horgan
Group Chief Marketing Officer
SES-imagotag

Questions for your appetite:

  • What advantages do digital price tags bring for my company, but also for my clientele?
  • How much effort does the implementation of these new price tags involve?
  • What do I need to consider when connecting to my existing ERP system?
  • How does the implementation affect my business processes?
  • What additional information can digital price tags display as opposed to traditional tags?
  • How can I also use ESL for marketing and customer loyalty purposes?
  • Are electronic price signs worthwhile for all retailers, regardless of size or industry?
  • Is there an impact of digital price tags on consumer buying behavior?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

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Electronic price labels: Small ingredient – big impact

from 2022/05/18 | Language: English

More retail salsa

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In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

Attractive marketing tool and queue stopper

How you can use the smartphones of your customers for your sales

Scan the goods yourself with your smartphone: This is the new freedom for customers. No more cumbersome “out of the cart, onto the conveyor belt, and back down again”. Goodbye to queues. This is not just a hot topic because there’s a pandemic going on right now.

What makes this type of checkout especially palatable for you is the ability to bring real-time marketing efforts directly to your clientele with customized, digital customer engagement.

Wondering what ingredients you need for this service? Ask all your questions in the free web-talk and find out with us how much more is possible with this digital solution for your store!

You couldn’t join the live web-talk?
Register now and you’ll get your access to the on-demand video.

Our speakers

Nico Müller
Chief Commercial Officer
shopreme

Dennis Lawo
PhD-Student and Researcher
Research group „Consumer Informatics“ of Prof. Dr. Stevens

Ingredients for a tasty self-checkout:

  • What conditions must prevail in my business in order to introduce Scan & Go profitably?
  • What added value does Scan & Go bring to both my customers and my company?
  • What app solutions are available and when is it best to use my own app and when is it best to use a white label solution?
  • Which payment solutions are suitable for Scan & Go applications?
  • What role do employees play in the process? What tasks or workloads will they face?
  • How do I encourage my customers to use self-scanning services?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

Scan & Go: Attractive marketing tool and queue stopper

from 2022/03/16 | Language: English

More retail salsa

Filter

Register now
In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

The digital stew for your progress

How “the cloud” can take work off your hands and give you satisfied customers

The best stew is the one in which several ingredients are thrown together in a pot and bring the best flavor to the spoon. The Internet of Things is no different: all the components that retailers need to digitize their business and customer services end up in IoT-supported hardware with cloud-based software.

Sounds complicated? But it doesn’t have to be – basically, it’s just a matter of what you want to achieve with your business and which software and data you move from the local server existence to the much more flexible and networkable data cloud.

For you, experts in our web-talk explained how the digital super stew works and what you should keep in mind when planning and implementing it.

You couldn’t participate live on 2022/02/23?

Then use our on-demand video and secure important ingredients and get an insight into exciting use cases.

Our speakers

Frederic Kerber
Head of Innovative Retail Laboratory (IRL) at the German Research Center for Artificial Intelligence (DFKI)

Stefan Lenz

Stefan Lenz
Business Development
Fujitsu Central Europe (D-A-CH)

Ingredients for the digital stew:

  • How can I integrate IoT applications in my business?
  • How do I identify the best IoT platform for my needs?
  • What added value does IoT bring to both my business and my customers?
  • What hardware and software components do I need for an optimal digital business process?
  • When does cloud computing make sense?
  • How can my products and their potential be intelligently connected?

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

Internet of Things: The digital stew for your progress

from 2022/02/23 | Language: German

More retail salsa

Filter

Register now
In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

Spicy flavor for your local online marketing

Spicy flavor for your local online marketing

A store with an attractive location, a high frequency of passers-by and some word-of-mouth advertising and customers automatically stumble into your store. What was once enough for local reach is no longer considered a guarantee of success today.

After lockdown, at the latest, the principle for retailers must be: Get out of your comfort zone and into digital business for maximum visibility!

Together with local marketing experts we brought the right spiciness to your local marketing strategy in our webtalk retail salsa and got firsthand insights.

The webtalk took place in German.

Couldn’t be there live?

Register anyway and get your personal access to the on demand video.

Katja Laska
Moderation

Our Speakers

Thomas Ötinger
local brand alliance/
marcapo

Marcus Libionka
Offerista

Bettina Krambo
Sommer & Goßmann

Questions on our Scoville scale

  • What weaknesses did come to light in retail particularly during the Corona pandemic?
  • How has customers’ information behavior changed in recent years?
  • What do customers expect from retailers after the lockdown?
  • How do local brands need to position now?
  • How and where do you reach your target group?
  • What does efficient local communication look like?
  • Why are measurability and flexibility so important in advertising campaigns?
  • much more …

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

Spicy flavor for your local online marketing
from 2021/03/03 | German

More retail salsa

Filter

Register now
In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

A splash of lime for your returns management

A splash of lime for your returns management

Cross-order e-commerce continues to boom and is no longer on the margins. Due to Corona Pandemic the quantity of parcels is going through the roof and so is the return rate. Too small, too big, too thick, too scratchy – what doesn’t fit gets sent back!

But watch out: At this point of the customer journey it is also worthwhile to respond to customer wishes and expectations! How important is the handling of the return, even internationally, so that customer will come back? What should online retailers pay particular attention to? How important are mobile self-services already for returns management and how should they be integrated?

We discussed these and many other questions together with the returns management experts Ruben Meulenhoff (Seven Senders) and Alien Mulyk (bevh) in our webtalk “retail salsa – Spice up your community” on 2021/01/27.

The Speakers

Ruben Meulenhoff
Seven Senders

Alien Mulyk
bevh – German E-Commerce
and Distance Selling Association

Ingredients to be mixed into our talk

  • Independent of online stores, order process and delivery – how important is the handling of returns in ensuring that the customer will come back?
  • Where are pain points in international returns management that online retailers should pay special attention to?
  • What are the most common reasons for dissatisfaction in the returns process and what do customers actually expect?
  • Are traceability and self-services already critical success factors in returns management?
  • Omnichannel models such as Click&Collect are also becoming increasingly popular for returns: How can the process be designed without incurring losses?
  • Free returns, generous return deadlines – how do you stay competitive?
  • Last but not least, the prospect: What are the reasons for returns and how can high return rates be avoided?

„retail salsa – Spice up your community“ ist der virtuelle Webtalk, der Retailer, Anbieter und unabhängige Branchenexperten an einen Tisch bringt, um über Bestandteile einer gelungenen Customer Journey zu sprechen. Dabei machen wir kein Betriebsgeheimnis aus der idealen Mischung, sondern teilen Insights und Erfahrungen. retail salsa wird gehostet von iXtenso – Magazin für den Einzelhandel und EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

A splash of lime for your returns management
from 2021/01/27 | English

More retail salsa

Filter

Register now
In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba

The right spice for your payment mix

The right spice for your payment mix

The pandemic is serving as an accelerant for contactless payment, whether by card or smartphone. But are retailers already prepared for this rapid change? What is the current state of the German payment market  also in international comparison? And how well equipped are small and medium-sized businesses with appropriate solutions?   

We discussed these and many other questions together with payment experts in our webtalk “retail salsa – Spice up your community” on 2020/11/18. 

The Speakers

Alexa von Bismarck
Adyen Deutschland

Ralf-Christoph Arnoldt
Federal Association of German Credit
Unions and Rural Banking Cooperatives

Steven Jacob
Arkwright Consulting AG

A small taste of the key insights

  • Know your customers and choose appropriate payment methods
  • Link mobile payments with loyalty programs
  • Position yourself well on multiple channels, offline and online
  • Pay attention to hygienic and contactless payment options
  • Find creative solutions and communicate them actively
  • Delight customers with a shopping experience

“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – Magazine for Retailers and EuroShop – The world’s no.1 retail trade fair.

A project of

Registration

The right spice for your payment mix
from 2020/11/18 | German

More retail salsa

Filter

Register now
In-store marketing

The salt in the soup of sales promotion

Webtalk at 2022/08/31 | 4 pm CET | Language: tba
Register now
Fully automated stores

Pepper for your fulfillment service

Webtalk at 2022/09/21 | 4 pm CET | Language: English
Register now
Omnichannel

The right herbal mix of online and offline

Webtalk at 2022/10/19 | 4 pm CET | Language: tba